Marketing Across Cultures

Jean-Claude Usunier, Julie Anne Lee, Julie Lee

Marketing Across Cultures
  • ISBN: 9780273685296
  • Rating: 5 of 5
  • Publisher: Pearson Education
  • Published Date: 2005
  • Number of Page: 573
  • Category: Business & Economics

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications.…

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